Sunday, April 19, 2026

'It’s a bit surprising': Why the majority of businesses are still sending marketing emails without tracking ROI

Many businesses continue investing in email marketing despite weak ROI tracking, poor deliverability, and limited AI use beyond basic content generation.

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'It’s a bit surprising': Why the majority of businesses are still sending marketing emails without tracking ROI

Many businesses continue investing in email marketing despite weak ROI tracking, poor deliverability, and limited AI use beyond basic conten...